Dalmatinko Cup International Football Tournament
Dalmatinko Cup is one of the region’s largest international youth football tournaments, bringing together clubs, academies, and thousands of young athletes from around the world. DO WE supervised and managed marketing operations, connecting communication, content, and on-site activities into one cohesive experience.
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Marketing that lives on the field.
Dalmatinko Cup is an international football tournament that brings together a large number of young athletes, clubs, academies, partners, and visitors every year. For an event of this scale, marketing is not just about communicating with the audience — it is an integral part of the tournament’s day-to-day operations.
DO WE was involved in the supervision and operational management of marketing, from planning communication activities and coordinating content to executing them throughout the tournament.
THE CHALLENGE
To ensure clear, timely, and consistent communication for a large-scale international sporting event taking place simultaneously across numerous matches, locations, age categories, and activities, involving a wide range of participants and stakeholders.
OUR APPROACH
We integrated marketing directly into the tournament’s operations. This enabled fast content creation and distribution, real-time coverage of activities on the ground, and effective coordination of communications in the dynamic environment of an international sporting event.
WHAT WE DID
MARKETING SUPERVISION
Supervision of marketing activities and coordination of their execution before and during the tournament.
CONTENT & COMMUNICATION
Planning, coordination, and operational execution of content and communication activities.
DIGITAL & SOCIAL MEDIA
Coordination of digital communications and social media content throughout the tournament.
EVENT MARKETING
Marketing support for the programme and activities taking place across tournament locations.
PARTNERS & STAKEHOLDERS
Coordination of communication needs related to partners, participants, and other project stakeholders.
ON-SITE OPERATIONS
On-site execution of marketing activities, connecting communications with live events and developments throughout the tournament.
THE RESULT
DO WE transformed the marketing strategy into the day-to-day operations of a large-scale international sporting event, ensuring continuous, timely communication and content throughout the tournament.