MTF Football Conference

From an idea to an international football conference.
More Than Football Conference is an international conference that connects football, business, technology, and the development of the sports industry.
The inaugural edition took place on 13–14 May 2026 at the Grand Hotel Brioni in Pula, bringing together experts, club representatives, organisations, and partners from across different areas of the football industry.
DO WE was involved throughout the project — from developing the brand identity and defining the communication direction to marketing supervision and the operational delivery of the conference.
THE CHALLENGE
To build a distinctive identity for a new international conference and transform it into a professionally positioned event that brings together football, business, and sports industry professionals under one roof.
OUR APPROACH
We were involved from the foundations of the project, bringing together strategy, branding, marketing, and event operations into one cohesive experience.
The goal was not simply to promote the event, but to build a recognisable brand and ensure a consistent experience across every touchpoint — before, during, and after the conference.
WHAT WE DID
BRAND IDENTITY & POSITIONING
Developed the conference identity and defined its visual and communication direction.
MARKETING STRATEGY & SUPERVISION
Planned and supervised marketing activities and coordinated their execution.
CONTENT & DIGITAL COMMUNICATION
Planned and coordinated content across digital channels, social media, and conference communications.
PR & COMMUNICATION
Coordinated communication activities and supported the conference’s visibility among relevant audiences.
SPEAKERS, VIP GUESTS & PARTNERS
Coordinated communication with speakers, VIP guests, partners, and other key project stakeholders.
EVENT MANAGEMENT & OPERATIONS
Managed the operational planning and delivery of the conference — from programme and venue preparation to accreditation, logistics, staff coordination, and on-site activities.
THE RESULT
More Than Football evolved from a concept into an internationally positioned conference platform, with a clearly defined identity and a programme connecting different areas of the football industry.
Its inaugural edition was delivered over two conference days in Pula, featuring keynote presentations, panel discussions, networking opportunities, and meetings between professionals from the sports and business sectors.