“Your Seat for Gospin Dolac” — NK Imotski Campaign

More than a seat. A part of Gospin Dolac.
Gospin Dolac is more than a football stadium — it is one of the symbols of Imotski and a place deeply connected to the identity of the club, its supporters, and the local community.
The “Your Seat for Gospin Dolac” campaign was created in response to the need to renovate the stadium seating, but from the very beginning, the project was designed to go beyond infrastructure. The idea was to give supporters, local residents, the diaspora, and the business community an opportunity to become part of the Gospin Dolac story through their direct participation.
DO WE was involved in the development of the campaign concept, communication direction, and marketing execution, bringing together sports marketing, storytelling, and community engagement.
THE CHALLENGE
To transform a specific infrastructure need of NK Imotski into a campaign capable of attracting attention, encouraging community participation, and communicating the emotional significance that Gospin Dolac holds for the club and its supporters.
OUR APPROACH
Rather than focusing the communication solely on the need for new stadium seats, the campaign was built around the idea of belonging.
A single seat became a simple and tangible way for individuals and businesses to contribute to the stadium’s renovation and leave their mark on its future.
In this way, an infrastructure project gained a strong community and communication dimension.
WHAT WE DID
CAMPAIGN CONCEPT & STRATEGY
Developed the campaign concept and defined its strategic communication approach.
STORYTELLING & MESSAGING
Created a narrative connecting the stadium renovation with a sense of belonging to the club, the city, and the local community.
CAMPAIGN COMMUNICATION
Planned and coordinated campaign communications across relevant channels.
DIGITAL & SOCIAL MEDIA
Developed content and digital communications targeting supporters, local residents, the diaspora, and the business community.
COMMUNITY ENGAGEMENT
Activated the community through a simple model that allowed individuals and businesses to directly participate in the project.
CAMPAIGN OPERATIONS
Provided operational support and coordinated marketing activities throughout the campaign.
SUSTAINABILITY
Alongside its sporting and social dimensions, the project also incorporated sustainability. The new seats were planned to be manufactured in Croatia using recycled plastic, while the existing seats were intended to be given a new purpose through donations to schools and sports facilities across the Imotski region.
THE RESULT
The campaign transformed the stadium renovation into a shared project between the club and its community, giving supporters, local residents, and businesses an opportunity to actively contribute to the future of Gospin Dolac.
Rather than focusing solely on infrastructure, the project was built around emotion, belonging, and shared identity — values that form the foundation of a strong sports brand.